![]() ![]() Okay, we’ve been pretty hard on Instagram for Business up to this point. It can be frustrating to develop a consistent strategy on the platform and you may find yourself spending more time trying to game the algorithm and less time focusing on producing great content. The visibility of your Instagram content depends on an algorithm that is constantly changing. But if you’re trying to reach the youth and you’re good at creating video content, try TikTok. However, there’s substantially more overlap between TikTok’s demographic and Instagram’s than there is between Instagram and Facebook. Skew young? Keep in mind over 30% of TikTok users are under the age of 19. If that’s your target audience, try Facebook. Instagram users tend to be young they’re mostly Millennials and Gen Z (teens-35.) If this isn’t your target audience, you might be in the wrong place.ĭoes your product skew old? Facebook is home to a slightly older crowd (Boomers and Gen X). But if you don’t offer something that can sell itself visually, you might be better off investing your time, effort, and money in another platform (or form of marketing/advertising). If your product has a striking design, looks cool in use, or thrives in a good-looking setting, then Instagram might work great. For this reason, the platform is geared toward products which have a strong visual element. If your images aren’t eye-catching enough to make a person stop scrolling, nothing else you do will matter (and no account type will be effective). If your customers aren’t on Instagram or you can’t produce the kind of content that does well on the platform, IG will be a bad fit. Personal account decision, keep in mind it’s also possible Instagram just isn’t the right platform for your business. More Potential Issues (For Any Instagram Account) ![]()
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